Gatão Can on TV!
It's time to seize the moment and take that leap!
The spotlight now takes Gatão Can to television!
The premiere is tomorrow, June 29, with an advertising campaign on TVI and TVI24 portuguese channels, and will run until mid-August.
The focus on the television campaign will aim to further strengthen the presence of the brand and the format, complementing the ongoing strong communication in other press, radio and digital media.
During the first 15 days, the spots will air on TVI24, in the time window 22:30-00:00 (reaching the public that follows the European Football highlights) and for the remaining 30 days on TVI, in the same window, coinciding with the highest-rated programs daily of this channel.
The advertising spot meets the perfect moments for Gatão Lata, aimed at a young audience looking for an uncomplicated, functional consumption in outdoor and environmentally friendly spaces. A target with a strong character, open mind and with a will for life!
You can see the ad here: https://www.youtube.com/watch?v=sXvwJEIl7P8